Services

We’d like to call
all of it
design.

We dig into the essential value of a brand or project,
and put it into words.
We define the concept and shape the strategy.
We design the overall world the brand lives in,
and bring it to life across web, video,
graphics, and interaction
— creating and implementing expressions
that span multiple disciplines.
mount inc. works across
both brand strategy and creative execution.
We also walk alongside brands as a partner,
helping oversee and grow them over time.

Services

What we offer

Advisory

Becoming a partner that helps grow the whole brand together.

We set up regular weekly or monthly check-ins and have ongoing conversations aimed at the goals we’ve defined together. We form teams as needed and move projects forward. Whatever the topic, we want to think it through together, work out how to make it happen, and build it together.

What this includes

01
Advice on building or rebuilding a brand
02
Direction for partner companies and production agencies
03
Oversight of individual deliverables
04
Discussion to identify and solve issues
05
Review and advice on digital output, including websites
06
Ongoing operational support after a brand is established

Brand Strategy

Defining the core of a brand, and mapping its structure and direction.

We deepen our understanding through interviews and firsthand experience with a wide range of people. We learn about a company’s history and journey, building genuine empathy along the way. We find the value the brand needs to communicate, analyze competitors in the industry, organize the challenges, and define the goals to aim for — then build the strategy to get there.

What this includes

01
Project design
- Overview interviews for the whole project
- Roadmap creation
- Challenge mapping
02
Requirements definition
- Interviews
- Target audience research
- Competitive and market research
- Positioning strategy
- User behavior analysis
- Scope definition
- Budget planning
- Schedule planning
- Team structure planning
03
Corporate brand strategy
04
Product / service brand strategy
05
Internal brand strategy
06
Recruitment brand strategy
07
Brand renewal strategy
08
Startup brand strategy

Requirements definition case studies

Creative Execution

Bringing brand strategy to life through a wide range of expression.

We work to fully grasp what makes a brand distinctly itself. Following the defined strategy, we design the best way to communicate it and build out the experience — using words, technology, photography, and video to shape it into something visible and tangible.

What this includes

01
Brand expression
- Statements, taglines, naming
- Visual identity, including logo
- Brand books and guidelines
- Business cards, envelopes, letterheads
- Mission, vision, and purpose definition
- Design support for management materials
- Brand films
02
Websites / Digital
- Corporate sites
- Product sites
- Recruitment sites
- Brand sites
- UI / UX design
- Campaign and special-feature sites
- E-commerce sites
- Owned media planning and development
- App design
- Interactive design
03
Graphic design
- Posters
- Flyers
- Brochures and catalogs
- POP displays
- Editorial design
- Packaging
- Transit advertising
- Booklets and internal newsletters
04
Video / Photography
- For brand use
- For product use
- For interactive use
- For social media assets
- For commercials
- For promotions
- For company introductions
05
Installations / Signage
- Interactive signage
- Spatial signage
- Exhibition installations
- Experience design

Total Production

Assembling teams of professionals across disciplines to lead a project.

We produce the project as a whole — bringing together the right professionals and organizations as a single team, based on the project’s direction and plans. We share one vision with everyone involved and lead the way toward making it real.

01
Total production
- Team formation and progress design
- Partner coordination
- Strategic partnerships
- Quality oversight
- Overall integration

Why not start with project design?

Starting from project design lets us propose the best way forward for your specific situation.

We’ll hear the broad outline of your project and the challenges you’re facing, then work with you to build a roadmap — covering the order of steps, the budget allocation, and the big-picture decisions needed to move forward.