TOYOTA｜Get Going Challenge

TOYOTA’s global campaign. From video to submission UI and motion development.

We planned and produced the website for TOYOTA’s global campaign Get Going Challenge. The plan’s outline is to recruit, on the site, young people who keep challenging for their dreams, and support them with a total of US$1,000,000. We were involved in the overall planning and production of the site — based on producing the English and Chinese versions, we created, together with everyone, an opening movie to impress the plan on visitors, a submission/voting interface, motion graphics that visualize the dream texts and convey their passion, and report content announcing the support results.