GYRE GALLERY

From the artist’s inner world to the background of production. A pursuit of the optimal angle that maximizes each exhibition’s character.

The many exhibitions held at GYRE GALLERY in Omotesando. For several years, we have continuously handled the planning and production of the promotional site for each exhibition. From contemporary art to craft, fashion, design, and architecture, the gallery’s exhibitions each have a powerful individuality. To maximize and widely deliver their appeal, we take the approach of finding the “optimal angle” for each exhibition and changing the promotional approach accordingly. Sometimes an interview that deeply digs into the artist’s inner world; sometimes meticulous coverage that gets close to the behind-the-scenes of production and the details of the works; and sometimes, through a dialogue inviting outside experts, rendering the exhibition’s theme three-dimensionally from a social context. How deeply and widely can the experience within an exhibition space be expanded through the medium of the web? We aim for a once-in-a-lifetime communication design that connects works and viewers.