Kao Beauty Brands

Expressing a wide diversity of beauty and individuality
through the staging of “light.”
An emotional worldview unique to the web.

We produced the site for Kao Corporation’s cosmetics business division. On the website, we expressed a wide diversity of beauty and individuality through cinematically unfolding visuals of people and shifting gradations of various colors. Drawing on the word “celebration” from the message, we added expression evoking “light,” aiming for an emotional worldview unique to the web.