Tabio Online Store

The fun of choosing socks.
A large-scale e-commerce site implemented
with plans and features that make you want to buy.

We renewed the official online store of the sock brand Tabio.
Keeping in mind not only making the e-commerce site easy to use but also improving it continuously, we deeply understood everything from communication and business to the existing production system and the client’s internal workflow, and reflected it in the website. So that Tabio’s goodness — its love for socks and its seriousness about making things — somehow comes through. We value both being able to buy the socks you always use whenever you want, and the fun of glancing through and buying on a whim. At the same time, we created the content “Tabio’s commitment.” Socks are something we casually use and buy every day, but we think you’ll discover, “so this is where Tabio differs from the rest.” Please take a look.