TOYOTA

Maximizing the excitement of choosing a car. A large-scale renewal that meets all-around needs.

We renewed the Toyota Motor website, and also planned and produced the “CROWN ATHLETE” model site. We built a site for the excitement and fun of buying a car, the convenience and clarity of the purchase process, and for enjoying using the car after purchase and considering a Toyota again. For TOYOTA.jp as a whole, we fundamentally reviewed the nature of all content, and our team handled every process: concept work, project design and management, structural design, visual design, and implementation. We also renewed three other pages: “Lineup,” “Purchase Support,” and “Information.” As an important function of TOYOTA.jp, we planned and produced an “estimate simulation” (including a design customization feature) where customers can customize a model’s design and equipment, check the appearance in real time on the spot, and see a rough estimate. It can be experienced with two models, “Tank” and “Roomy.” For the “CROWN ATHLETE” model site, we comprehensively reviewed the structure, organizing it into four categories so that you can grasp the overall outline on the top page, and edited the design so that you can quickly grasp a more detailed overview of the whole car from just the four category top pages — “exterior, interior, performance, grade.” Those who want more detailed information can obtain it on lower pages; we designed it to satisfy all-around user needs while speeding up the time spent considering a car and making it enjoyable as a visual experience.