Attento “Let’s Create Packaging That Doesn’t Hide” —
The trail of how
a new package was born.

We planned and produced the package-completion announcement page for Attento’s “Let’s Make a Package That Doesn’t Hide” project, turning into content the trail of how the design was born from dialogue. The project began when Attento’s call, “#LetsChangeWhatsNormal,” drew many voices saying, “Make the packaging for paper underwear more stylish.” A package free from convention — easy to buy, and not embarrassing to carry around.