Product / Service Brand Strategy Filtered results in Our Work

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AYANA BALI — A variety of experiences at a sprawling 90-hectare resort, showcased through a brand website built around “AYANA time.”

Expressing the overwhelming number of ways to spend time across a 90-hectare site as “AYANA time.”

Industry : Travel & Hospitality Brand Strategy : Corporate Brand Strategy / Product / Service Brand Strategy Website / Digital : Brand Site Video / Photography : For Branding Brand Expression : Mission / Values / Purpose Development Language & Localization : Multilingual Support

PLST “Warm Reserve Pants” — Interactive heat-source visuals make the warmth of the pants tangible on a dedicated website.

Conveying the pants’ warmth through a heat-source visual.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Branding Website / Digital : Product Site

MORI LIVING

The richness of urban living, alive in every detail.

Industry : Real Estate Brand Strategy : Corporate Brand Strategy / Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Brand Site Video / Photography : For Branding Language & Localization : Multilingual Support

Shupatto — Functionality and appeal, brought to life through stop-motion animation.

Expressing function and attachment through stop-motion animation.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site Video / Photography : For Products Language & Localization : Multilingual Support

Film “PERFECT DAYS” — A digital experience that reimagines the film.

A digital experience that reimagines the film.

Industry : Advertising & Creative Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Language & Localization : Multilingual Support Website / Digital : Special / Campaign Site

KOKUYO “Kokuyo no Yokoku” — A Yokoku for the future, drawn with a moving notepad.

A Yokoku for the future, drawn with a moving notepad.

Industry : Household Goods & Stationery Brand Strategy : Corporate Brand Strategy / Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Brand Site Video / Photography : For Branding Brand Expression : Mission / Values / Purpose Development

Tombow Pencil “ZOOM” — The aesthetics of a design pen, in every detail.

The aesthetics of a design pen, in every detail.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Product Site Video / Photography : For Company Introduction

Sante FX × Ichiro Yamaguchi — Portraying a warm, reassuring world that encourages young people to take a step forward.

Cheering on young people who take a step forward with resolve.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Special / Campaign Site

Shiseido 150th Anniversary — Celebrating the beauty of life on a global scale through a dedicated website.

A global site depicting the beauty of life.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Language & Localization : Multilingual Support Website / Digital : Special / Campaign Site

POLA “Thank You to All Mothers” — The countless forms and loves of mothers, through flowers.

The countless forms and loves of mothers, through flowers.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Brand Expression : Statement Website / Digital : Special / Campaign Site

POLA “I Want to Help Those in Front of Me” — Many acts of care, in a pleasant tactility.

Many acts of care, in a pleasant tactility.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Special / Campaign Site

Tatsuya — Warm, personable service from shop owner Tat-chan.

Warm, personable service from shop owner Tat-chan.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Website / Digital : E-commerce Site

table trip — Open the trunk, and set off on a food trip.

Open the trunk, and set off on a food trip.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Website / Digital : E-commerce Site

Attento “#Rethink What’s Normal” — Changing what’s normal for diapers, through dialogue.

Changing what’s normal for diapers, through dialogue.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Website / Digital : Special / Campaign Site

Serta|Pairing Twin

Expressing combinations of different sleeping comforts through “sleep-comfort art” by six artists.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site

(NO) RAISIN SANDWICH “Tea Party at Home” — A romantic-mode, cute world of sweets.

A romantic-mode, cute world of sweets.

Industry : Food & Beverage Brand Strategy : Startup Brand Strategy / Product / Service Brand Strategy Website / Digital : E-commerce Site

Attento “Let’s Create Packaging That Doesn’t Hide” — The trail of how a new package was born.

The trail of how a new package was born.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Website / Digital : Special / Campaign Site

Toranomon Hills Residential Tower — A brand site infused with Mori Building’s urban vision in every detail.

Mori Building’s philosophy of city-making, recreated with editing carried into every corner and photoreal CG.

Industry : Real Estate Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Brand Site Language & Localization : Multilingual Support

UNIQLO “ThermoArt” — Exploring heat-sensing digital art through an interactive experience.

Visualizing heat as digital art.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Product Site Video / Photography : For Products

The Okura Tokyo Wedding — Three heroines, three wedding stories.

Three heroines, three wedding stories.

Industry : Travel & Hospitality Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Video / Photography : For Promotion Website / Digital : Special / Campaign Site

Design Ah Exhibition

Interaction using the “Ah” logo. A fun experience that lies between the exhibition and the web.

Industry : Culture & Art Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Installation & Signage Direction : Experiential Direction / Exhibition Installation Website / Digital : Special / Campaign Site

SUNTORY|YAMAZAKI MOMENTS

Expressing the Yamazaki distillery’s dedication through spectacular footage and novel-like columns.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Video / Photography : For Branding Website / Digital : Special / Campaign Site

Serta

Expressing the unique sleeping comfort through a floating interaction.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site

TOYOTA “Five Continents Drive” — Racing across five continents — a record of passion.

Racing across five continents — a record of passion.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

mä & më Latte

Mother and daughter as “lady and lady.” A brand site depicting an equal relationship through visuals.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : Brand Site Video / Photography : For Products

Ichikami Natural Care Select

Expressing the power and beauty of wagusa (Japanese botanicals) and the serenity of the product through photography and video.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site Video / Photography : For Products

ESTNATION Roppongi 15th Anniversary — Showcasing ESTNATION’s intelligence and excitement through 15 perspectives.

Charm told from 15 perspectives, distilling ESTNATION’s intelligence and excitement.

Industry : Commercial Facilities Brand Strategy : Product / Service Brand Strategy Installation & Signage Direction : Interactive Signage / Spatial Signage Video / Photography : For Promotion Website / Digital : Special / Campaign Site

TOYOTA|VS SAMURAI Jari-Matti Latvala

The harshness of rally and the spirit of the samurai. The Yaris WRC’s battle, depicted in anime and live action.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Video / Photography : For Interactive / For Promotion Website / Digital : Special / Campaign Site

CITIZEN “SATELLITE WAVE GPS” — “The Earth’s watch”: the essence of a satellite radio watch, paired with beautiful satellite photography.

“The Earth’s watch.” Expressing the essence of a satellite radio watch together with beautiful satellite photography.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Brand Expression : Statement Website / Digital : Product Site Graphic Design : Poster

KIRIN Tanrei Green Label — 365 days of birth flowers, drawn by Paul Cox. All of them turned into hand-drawn animation.

365 days of birth flowers, drawn by Paul Cox. All of them turned into hand-drawn animation.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Video / Photography : For Products Website / Digital : Special / Campaign Site

Sense of Wonder

The 400-year journey of Koshu Inden. An admiration for nature, composed mainly of video and photography.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Branding Brand Expression : Logo Website / Digital : Special / Campaign Site

SUNTORY|DNA GLASS

Generating a glass from genetic information. Creating “a shape for you alone” with an algorithm.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Video / Photography : For Products Website / Digital : Special / Campaign Site

TOYOTA “Planet of the Wind” — Set in South America. An interactive travel novel.

Set in South America. An interactive travel novel.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

TOYOTA “THE WORLD IS ONE” — Four synchronized eras. Stories entwined with cars.

Four synchronized eras. Stories entwined with cars.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

NEWoMan

The website for NEWoMan’s first store. Recreating, in the digital domain, a facility for women who keep shining.

Industry : Commercial Facilities Brand Strategy : Product / Service Brand Strategy Website / Digital : Corporate Site

KIRIN “SLICE OF HEARTLAND” — 100 works of art, sliced from a great tree.

100 works of art, sliced from a great tree.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Video / Photography : For Branding / For Promotion Graphic Design : Poster Website / Digital : Special / Campaign Site

L'Oréal|EMOTIONAL ROUGE

Appealing to “expressing emotion with rouge” through a Paris-set movie and diagnostic content.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

TOYOTA “Challenge to Motorsport” — Bringing the thrill of grueling races to life.

The challenge for victory, in overwhelming immediacy.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

BANDAI|STAR WARS

Expressing the worldview of Star Wars through visuals of finely crafted figures.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site

TOYOTA|THE LUXURY TEST

A quiz for enjoying luxury, with luxurious footage and staging.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

Time Slip! Yasubei Horibe

An Edo-era master swordsman becomes a modern businessman. An experience moving between the story and the company’s underlying intent.

Industry : Real Estate Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

SUNTORY|3D on the Rocks

Fusing tradition and the cutting edge. A new way to enjoy whisky, carving ice from 3D data.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Language & Localization : Multilingual Support Website / Digital : Special / Campaign Site

thiE

Proposing carefully chosen things. Scattering the brand’s inspiration across the site.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : Brand Site

NURO DEVILMAN — A new Devilman world, through novel and film.

A new Devilman world, through novel and film.

Industry : IT & Technology Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

UNIQLO|Digital Chirashi

Easy to view on any device. UNIQLO’s flyers, anytime, anywhere.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : Special / Campaign Site

Shiseido “Rouge Rouge” — Meet a new you, with a single lipstick.

Meet a new you, with a single lipstick.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

Sante PC

Visualizing blue-light damage. Comical staging synced to scrolling.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Website / Digital : Special / Campaign Site

UNIQLO|UT 2013

From Shibuya to NY, footage shot in each country colors the website.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Graphic Design : Transit Advertising Installation & Signage Direction : Experiential Direction / Exhibition Installation Website / Digital : Special / Campaign Site

UNIQLO|Ultra Stretch Jeans WEB MOVIE

Surprising comfort, as a documentary. Delivering the real voices of four women.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Products

RED CLOVER Online Shop

From brand site to season visuals and e-commerce, walking alongside the brand over four years.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : E-commerce Site / Brand Site Video / Photography : For Products Graphic Design : Poster

IKEA “SUKIMA GALLERY” — Coloring the city’s gaps with furniture. An experiential site making the most of fresh surprise and ambient sound.

Coloring the city’s gaps with furniture. An experiential site making the most of fresh surprise and ambient sound.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Installation & Signage Direction : Exhibition Installation Website / Digital : Special / Campaign Site

UNIQLO “Anniversary Sale” — A social media check-in campaign that drew 200,000 participants in six days.

200,000 participants. A campaign linked to stores.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Graphic Design : POP Video / Photography : For Interactive Website / Digital : Special / Campaign Site

SPERM VISUALIZER

Sperm start dancing to the music. An astonishing experience extracting sperm data.

Industry : Culture & Art Brand Strategy : Product / Service Brand Strategy Website / Digital : Special / Campaign Site

Nikon Imaging|2 Stories in One

A story told by two protagonists. Simultaneous footage proposing ways to enjoy it for each scene.

Industry : IT & Technology Brand Strategy : Product / Service Brand Strategy Video / Photography : For Products Website / Digital : Special / Campaign Site

aniary — Featuring newly photographed products in a seamless browsing and shopping experience.

Newly shot every product photo, combining a collection feature with an e-commerce site.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : E-commerce Site / Brand Site

UNIQLO|NYC NOW

A culmination up to the 5th Avenue store opening. Mapping all the footage recording NY’s present.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : Brand Site Video / Photography : For Promotion Language & Localization : Multilingual Support

SHOOTTER

Compete against Twitter users. A soccer game enjoyed with impactful visuals.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : Special / Campaign Site

UNIQLO|UNIQLINK

3D-visualizing user reviews. Delivering useful information with an original rating.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : Special / Campaign Site

Roger Goulart

A high-quality worldview expressed through large-format film photography and bubble interaction.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site

UNIQLO LAB|HEATTECH

Scratching sound and video.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Language & Localization : Multilingual Support Website / Digital : Special / Campaign Site

new angle, new day

A celebrity’s perspective through the camera. An editorial interaction that gives rhythm to words.

Industry : IT & Technology Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Special / Campaign Site

Sante FX — A blue flame stirs the ambition within.

A blue flame stirs the ambition within.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site

tagstock

Differentiating from competitors with an original interface. UI/UX development for amana’s new service.

Industry : IT & Technology Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site

UNIQLO LAB|ULTRA LIGHT DOWN

Conveying the astonishing 270g lightness intuitively through floating photography and camerawork.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Products Language & Localization : Multilingual Support Website / Digital : Special / Campaign Site

Mercedes-Benz|New E-Class

Developing an interface that links related information to each scene of the footage.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site Video / Photography : For Products

NEW LIGHT, NEW LIFE

The four characteristics of OLED in video and sound. An interactive expression that sparks interest in new technology.

Industry : IT & Technology Brand Strategy : Product / Service Brand Strategy Video / Photography : For Products Website / Digital : Special / Campaign Site

UNIQLO “DRY IN MOTION” — Experience DRY, through motion that never ends.

Experience DRY, through motion that never ends.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Products Website / Digital : Special / Campaign Site

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