KIRIN “SLICE OF HEARTLAND” —
100 works of art,
sliced from a great tree.

We produced the website for “SLICE OF HEARTLAND,” an art project by HEARTLAND. It is a new art project that displayed 100 hand-drawn posters, one by one, in restaurants and bars, and created a movie to express the connection between Heartland beer and the shops. We examined the optimal way to show the picture’s motif — a slice of the great tree in the Heartland beer logo — in video and on the web respectively. In the Gallery, we prioritized seeing all the posters at a glance, and on the top page, animation lets you view many posters at a good tempo. It is a website where you can enjoy a single motif as video, animation, and a still-image list.