GYRE GALLERY｜Yoichi Ochiai

We planned and produced the promotion site for Yoichi Ochiai’s solo exhibition held at GYRE GALLERY. The body of work by Ochiai — drawing worldwide attention as a media artist and scientist — is profound and at times contains difficult themes. In this project, to deliver that complex worldview to users clearly, we designed content centered on a long interview with Ochiai himself. With photos and videos that deliberately capture the works and the venue in a “fragmentary” way, we staged a sense of “sizzle” and “immersion,” as if Ochiai himself were guiding you around the gallery together. We aimed for a place that expands the exhibition experience — functioning not only to heighten anticipation and understanding before visiting, but also as content for savoring the lingering impression afterward and deepening one’s thinking.