UNIQLO “DRY IN MOTION” —
Experience DRY, through motion that never ends.
This is the website promoting the feature of UNIQLO’s “DRY” products that quickly absorb sweat and dry it. To the drumming sound of Steve Reich, footage capturing the beautiful movements of cast members wearing “DRY” products plays endlessly within a circle. With a programmed playback mechanism that is random and never shows the same scene twice, we aimed for a new way to experience the product. *This is a website that was previously made in Flash.












Awards
-
D&AD Awards 2009
-
GRAPHITE PENCIL
-
One Show
-
Interactive - MERIT
Tags
- Food & Beverage (Industry)
- Manufacturing & Engineering (Industry)
- Household Goods & Stationery (Industry)
- Trading Company (Industry)
- Finance & Investment (Industry)
- Culture & Art (Industry)
- Legal & Professional Services (Industry)
- Travel & Hospitality (Industry)
- IT & Technology (Industry)
- Commercial Facilities (Industry)
- Advertising & Creative (Industry)
- Real Estate (Industry)
- Education (Industry)
- Internal Brand Strategy
- Corporate Brand Strategy
- Startup Brand Strategy
- Brand Renewal Strategy
- Recruitment Brand Strategy
- Website / Digital
- Corporate Site
- Brand Site
- Product Site
- Recruitment Site
- E-commerce Site
- Owned Media
- Installation & Signage Direction
- Interactive Signage
- Experiential Direction
- Exhibition Installation
- Spatial Signage
- Graphic Design
- POP
- Editorial
- Packaging
- Brochure
- Booklet
- Flyer
- Poster
- Transit Advertising
- Brand Expression
- Statement
- Brand Book
- Mission / Values / Purpose Development
- Logo
- Business Cards
- Management Documents
- Video / Photography
- For Interactive
- For Commercials
- For Social Media Assets
- For Branding
- For Promotion
- For Company Introduction
- Language & Localization
- Multilingual Support