UNIQLO|NYC NOW
This is the brand site toward the October 2010 opening of UNIQLO NYC’s 5th Avenue store / 34th Street store. From before the opening, on a timeline set against a map of NYC, we daily uploaded to the website footage that cameramen dispatched from August shot of NYC being taken over by UNIQLO advertising, along with store and event information, expressing the “now” of UNIQLO and NYC. After the opening, we produced a culminating film from the accumulated material and renewed the website at the same time. On a visualized map of NYC, the three stores are plotted and all the shot footage is posted. It became a website appealing that UNIQLO still exists in NYC.
*This is a website that was previously made in Flash.





Awards
-
D&AD Awards 2012
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WOOD PENCIL
-
One Show 2012
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Interactive - MERIT
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New York Festivals Advertising Awards 2012
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SHORTLIST
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Tokyo Interactive Ad Awards 2012
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BRONZE
Tags
- Fashion & Beauty (Industry)
- Product / Service Brand Strategy
- Brand Site
- For Promotion
- Multilingual Support
- Food & Beverage (Industry)
- Manufacturing & Engineering (Industry)
- Household Goods & Stationery (Industry)
- Trading Company (Industry)
- Finance & Investment (Industry)
- Culture & Art (Industry)
- Legal & Professional Services (Industry)
- Travel & Hospitality (Industry)
- IT & Technology (Industry)
- Commercial Facilities (Industry)
- Advertising & Creative (Industry)
- Real Estate (Industry)
- Education (Industry)
- Internal Brand Strategy
- Corporate Brand Strategy
- Startup Brand Strategy
- Brand Renewal Strategy
- Recruitment Brand Strategy
- Website / Digital
- Corporate Site
- Product Site
- Recruitment Site
- Special / Campaign Site
- E-commerce Site
- Owned Media
- Installation & Signage Direction
- Interactive Signage
- Experiential Direction
- Exhibition Installation
- Spatial Signage
- Graphic Design
- POP
- Editorial
- Packaging
- Brochure
- Booklet
- Flyer
- Poster
- Transit Advertising
- Brand Expression
- Statement
- Brand Book
- Mission / Values / Purpose Development
- Logo
- Business Cards
- Management Documents
- Video / Photography
- For Interactive
- For Commercials
- For Social Media Assets
- For Branding
- For Products
- For Company Introduction
- Language & Localization