McDonald’s —

A look that’s energetic and sincere, true to McDonald’s.

We renewed the website of McDonald’s Japan.

Just like visiting a McDonald’s store — delicious hamburgers, overflowing smiles and energy, modern and sincere — we aimed for a website befitting McDonald’s.
After organizing the activities McDonald’s carries out in the digital domain, we examined the role and functions the website should serve, and reconsidered the nature of its content. The team below handled every process: concept development, project design and management, information design, visual design, and implementation.