Yamauchi No.10 —

The founding family’s challenge, in a pop worldview.

Yamauchi No.10 Family Office contributes to society through endeavors such as asset management and investment activities. On the website, taking the founding family’s history and values as the standard, it makes a “declaration of resolve” toward its future activities and endeavors — centered on such strong words. And we depicted the story of the Yamauchi family to come like a road movie. There are calm, secure times, and there are stormy events that don’t go as planned. Ups and downs. Even so, cherishing the spirit handed down as the founding family of the world-class game maker Nintendo, with challenge, originality, and playfulness, they overcome. We express that figure of the Yamauchi family — always able to act uniquely and boldly in every generation — in a pop style, with a worldview like the inside of a game screen. “To live, with challenge.” This is a website that embodies exactly that. Please take a look.