TOYOTA｜Challenge in Motor Sports

A challenge unafraid of “friction.”
The immediacy of Toyota
taking on the world’s most grueling races.

We planned, directed, and produced the website for “TOYOTA GAZOO Racing — Challenge in Motor Sports.” The “challenge in motor sports” is part of Toyota’s challenge to “make ever-better cars.” It is a website that conveys the record and immediacy of Toyota taking on the “Nürburgring 24 Hours,” said to be the world’s most grueling race; the “Le Mans 24 Hours” of the World Endurance Championship (WEC), one of the world’s three great auto races; and the “All Japan Rally Championship,” Japan’s top rally competition. Please take a look at Toyota’s very “challenge” that does not fear “friction.”