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  • Product / Service Brand Strategy

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AYANA BALI

Expressing the overwhelming number of ways to spend time across a 90-hectare site as “AYANA time.”

Industry : Travel & Hospitality Brand Strategy : Corporate Brand Strategy / Product / Service Brand Strategy Website / Digital : Brand Site Video / Photography : For Branding Brand Expression : Mission / Values / Purpose Development Language & Localization : Multilingual Support

PLST|Warm Reserve Pants

Conveying the pants’ warmth through a heat-source visual.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Branding Website / Digital : Product Site

MORI LIVING

The richness of urban living, alive in every detail.

Industry : Real Estate Brand Strategy : Corporate Brand Strategy / Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Brand Site Video / Photography : For Branding Language & Localization : Multilingual Support

Shupatto

Expressing function and attachment through stop-motion animation.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site Video / Photography : For Products Language & Localization : Multilingual Support

PERFECT DAYS

A digital experience that reimagines the film.

Industry : Advertising & Creative Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Language & Localization : Multilingual Support Website / Digital : Special / Campaign Site

KOKUYO|KOKUYO no Yokoku

A Yokoku for the future, drawn with a moving notepad.

Industry : Household Goods & Stationery Brand Strategy : Corporate Brand Strategy / Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Brand Site Video / Photography : For Branding Brand Expression : Mission / Values / Purpose Development

ZOOM

The aesthetics of a design pen, in every detail.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Product Site Video / Photography : For Company Introduction

Sante FX × Ichiro Yamaguchi

Cheering on young people who take a step forward with resolve.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Special / Campaign Site

SHISEIDO 150th|LIFE AND BEAUTY MUSEUM

A global site depicting the beauty of life.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Language & Localization : Multilingual Support Website / Digital : Special / Campaign Site

POLA Mother’s Day

The countless forms and loves of mothers, through flowers.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Brand Expression : Statement Website / Digital : Special / Campaign Site

POLA|I Want to Help What’s Right in Front of Me. It All Starts There.

Many acts of care, in a pleasant tactility.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Special / Campaign Site

Tatsuya

Warm, personable service from shop owner Tat-chan.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Website / Digital : E-commerce Site

table trip

Open the trunk, and set off on a food trip.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Website / Digital : E-commerce Site

Attento|#LetsChangeWhatsNormal

Changing what’s normal for diapers, through dialogue.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Website / Digital : Special / Campaign Site

Serta|Pairing Twin

Expressing combinations of different sleeping comforts through “sleep-comfort art” by six artists.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site

(NO) RAISIN SANDWICH

A romantic-mode, cute world of sweets.

Industry : Food & Beverage Brand Strategy : Startup Brand Strategy / Product / Service Brand Strategy Website / Digital : E-commerce Site

Attento|Let’s Make a Package That Doesn’t Hide

The trail of how a new package was born.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Website / Digital : Special / Campaign Site

Toranomon Hills Residential Tower

Mori Building’s philosophy of city-making, recreated with editing carried into every corner and photoreal CG.

Industry : Real Estate Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Brand Site Language & Localization : Multilingual Support

UNIQLO|HEATTECH THERMOART

Visualizing heat as digital art.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Product Site Video / Photography : For Products

The Okura Tokyo Wedding

Three heroines, three wedding stories.

Industry : Travel & Hospitality Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Video / Photography : For Promotion Website / Digital : Special / Campaign Site

Design Ah Exhibition

Interaction using the “Ah” logo. A fun experience that lies between the exhibition and the web.

Industry : Culture & Art Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Installation & Signage Direction : Experiential Direction / Exhibition Installation Website / Digital : Special / Campaign Site

SUNTORY|YAMAZAKI MOMENTS

Expressing the Yamazaki distillery’s dedication through spectacular footage and novel-like columns.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Video / Photography : For Branding Website / Digital : Special / Campaign Site

Serta

Expressing the unique sleeping comfort through a floating interaction.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site

TOYOTA|Five Continents Trails

Racing across five continents — a record of passion.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

mä & më Latte

Mother and daughter as “lady and lady.” A brand site depicting an equal relationship through visuals.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : Brand Site Video / Photography : For Products

Ichikami Natural Care Select

Expressing the power and beauty of wagusa (Japanese botanicals) and the serenity of the product through photography and video.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site Video / Photography : For Products

ESTNATION Roppongi Hills 15th Anniversary Special Site

Charm told from 15 perspectives, distilling ESTNATION’s intelligence and excitement.

Industry : Commercial Facilities Brand Strategy : Product / Service Brand Strategy Installation & Signage Direction : Interactive Signage / Spatial Signage Video / Photography : For Promotion Website / Digital : Special / Campaign Site

TOYOTA|VS SAMURAI Jari-Matti Latvala

The harshness of rally and the spirit of the samurai. The Yaris WRC’s battle, depicted in anime and live action.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Video / Photography : For Interactive / For Promotion Website / Digital : Special / Campaign Site

CITIZEN|SATELLITE WAVE GPS

“The Earth’s watch.” Expressing the essence of a satellite radio watch together with beautiful satellite photography.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Brand Expression : Statement Website / Digital : Product Site Graphic Design : Poster

KIRIN|365 FLOWERS

365 days of birth flowers, drawn by Paul Cox. All of them turned into hand-drawn animation.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Video / Photography : For Products Website / Digital : Special / Campaign Site

Sense of Wonder

The 400-year journey of Koshu Inden. An admiration for nature, composed mainly of video and photography.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Branding Brand Expression : Logo Website / Digital : Special / Campaign Site

SUNTORY|DNA GLASS

Generating a glass from genetic information. Creating “a shape for you alone” with an algorithm.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Video / Photography : For Products Website / Digital : Special / Campaign Site

TOYOTA|Kaze no Wakusei (Planet of Wind)

Set in South America. An interactive travel novel.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

TOYOTA|THE WORLD IS ONE

Four synchronized eras. Stories entwined with cars.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

NEWoMan

The website for NEWoMan’s first store. Recreating, in the digital domain, a facility for women who keep shining.

Industry : Commercial Facilities Brand Strategy : Product / Service Brand Strategy Website / Digital : Corporate Site

KIRIN|SLICE OF HEARTLAND

100 works of art, sliced from a great tree.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Video / Photography : For Branding / For Promotion Graphic Design : Poster Website / Digital : Special / Campaign Site

L'Oréal|EMOTIONAL ROUGE

Appealing to “expressing emotion with rouge” through a Paris-set movie and diagnostic content.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

TOYOTA|Challenge in Motor Sports

The challenge for victory, in overwhelming immediacy.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

BANDAI|STAR WARS

Expressing the worldview of Star Wars through visuals of finely crafted figures.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site

TOYOTA|THE LUXURY TEST

A quiz for enjoying luxury, with luxurious footage and staging.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

Time Slip! Yasubei Horibe

An Edo-era master swordsman becomes a modern businessman. An experience moving between the story and the company’s underlying intent.

Industry : Real Estate Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

SUNTORY|3D on the Rocks

Fusing tradition and the cutting edge. A new way to enjoy whisky, carving ice from 3D data.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Language & Localization : Multilingual Support Website / Digital : Special / Campaign Site

thiE

Proposing carefully chosen things. Scattering the brand’s inspiration across the site.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : Brand Site

NURO DEVILMAN

A new Devilman world, through novel and film.

Industry : IT & Technology Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

UNIQLO|Digital Chirashi

Easy to view on any device. UNIQLO’s flyers, anytime, anywhere.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : Special / Campaign Site

SHISEIDO|rouge a levres

Meet a new you, with a single lipstick.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Website / Digital : Special / Campaign Site

Sante PC

Visualizing blue-light damage. Comical staging synced to scrolling.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Website / Digital : Special / Campaign Site

UNIQLO|UT 2013

From Shibuya to NY, footage shot in each country colors the website.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Graphic Design : Transit Advertising Installation & Signage Direction : Experiential Direction / Exhibition Installation Website / Digital : Special / Campaign Site

UNIQLO|Ultra Stretch Jeans WEB MOVIE

Surprising comfort, as a documentary. Delivering the real voices of four women.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Products

RED CLOVER Online Shop

From brand site to season visuals and e-commerce, walking alongside the brand over four years.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : E-commerce Site / Brand Site Video / Photography : For Products Graphic Design : Poster

IKEA|SUKIMA GALLERY

Coloring the city’s gaps with furniture. An experiential site making the most of fresh surprise and ambient sound.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Video / Photography : For Promotion Installation & Signage Direction : Exhibition Installation Website / Digital : Special / Campaign Site

UNIQLO|Special Campaign Site

200,000 participants. A campaign linked to stores.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Graphic Design : POP Video / Photography : For Interactive Website / Digital : Special / Campaign Site

SPERM VISUALIZER

Sperm start dancing to the music. An astonishing experience extracting sperm data.

Industry : Culture & Art Brand Strategy : Product / Service Brand Strategy Website / Digital : Special / Campaign Site

Nikon Imaging|2 Stories in One

A story told by two protagonists. Simultaneous footage proposing ways to enjoy it for each scene.

Industry : IT & Technology Brand Strategy : Product / Service Brand Strategy Video / Photography : For Products Website / Digital : Special / Campaign Site

aniary|Official Website

Newly shot every product photo, combining a collection feature with an e-commerce site.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : E-commerce Site / Brand Site

UNIQLO|NYC NOW

A culmination up to the 5th Avenue store opening. Mapping all the footage recording NY’s present.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : Brand Site Video / Photography : For Promotion Language & Localization : Multilingual Support

SHOOTTER

Compete against Twitter users. A soccer game enjoyed with impactful visuals.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : Special / Campaign Site

UNIQLO|UNIQLINK

3D-visualizing user reviews. Delivering useful information with an original rating.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Website / Digital : Special / Campaign Site

Roger Goulart

A high-quality worldview expressed through large-format film photography and bubble interaction.

Industry : Food & Beverage Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site

UNIQLO LAB|HEATTECH

Scratching sound and video.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Language & Localization : Multilingual Support Website / Digital : Special / Campaign Site

new angle, new day

A celebrity’s perspective through the camera. An editorial interaction that gives rhythm to words.

Industry : IT & Technology Brand Strategy : Product / Service Brand Strategy Graphic Design : Editorial Website / Digital : Special / Campaign Site

Sante FX

A blue flame stirs the ambition within.

Industry : Household Goods & Stationery Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site

tagstock

Differentiating from competitors with an original interface. UI/UX development for amana’s new service.

Industry : IT & Technology Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site

UNIQLO LAB|ULTRA LIGHT DOWN

Conveying the astonishing 270g lightness intuitively through floating photography and camerawork.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Products Language & Localization : Multilingual Support Website / Digital : Special / Campaign Site

Mercedes-Benz|New E-Class

Developing an interface that links related information to each scene of the footage.

Industry : Manufacturing & Engineering Brand Strategy : Product / Service Brand Strategy Website / Digital : Product Site Video / Photography : For Products

NEW LIGHT, NEW LIFE

The four characteristics of OLED in video and sound. An interactive expression that sparks interest in new technology.

Industry : IT & Technology Brand Strategy : Product / Service Brand Strategy Video / Photography : For Products Website / Digital : Special / Campaign Site

UNIQLO|DRY IN MOTION

Experience DRY, through motion that never ends.

Industry : Fashion & Beauty Brand Strategy : Product / Service Brand Strategy Video / Photography : For Products Website / Digital : Special / Campaign Site

Our goal isn't to make things for our own sake — it's to solve problems. We'd love to hear what's on your mind.

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