UNIQLO｜DRY IN MOTION

Absorbing sweat and drying it.
A video expression through the beautiful movements
of cast members wearing the products.

This is the website promoting the feature of UNIQLO’s “DRY” products that quickly absorb sweat and dry it. To the drumming sound of Steve Reich, footage capturing the beautiful movements of cast members wearing “DRY” products plays endlessly within a circle. With a programmed playback mechanism that is random and never shows the same scene twice, we aimed for a new way to experience the product. *This is a website that was previously made in Flash.