UNIQLO｜Ultra Stretch Jeans WEB MOVIE

Surprising comfort, as a documentary. Delivering the real voices of four women.

This is the web movie for UNIQLO Ultra Stretch Jeans. Following Autumn/Winter 2012, we also produced it for Spring/Summer 2013. For Autumn/Winter 2012, as it was the timing of the new release, we had many women try them on and connected their live voices at that moment to a good tempo with BGM. For Spring/Summer 2013, based on worldwide sales results, we composed it as a documentary of the real feel of actually buying and wearing them. Four women from various fields appear, and each vividly talks about the surprising comfort they felt wearing the Ultra Stretch Jeans in their workplaces and daily lives. Reflecting the change in situation from the Autumn/Winter 2012 new release to the timing when Spring/Summer 2013 sales results were in, it became a continuous, ongoing development.