L'Oréal｜EMOTIONAL ROUGE

Appealing to “expressing emotion with rouge” through a Paris-set movie and diagnostic content.

We produced “EMOTIONAL ROUGE,” the promotion site for L'Oréal Paris’s new product Rouge Extraordinaire. Under the concept of expressing emotion vividly with L'Oréal’s well-coloring rouge — like a Parisienne who expresses feelings not straight in words but subtly — we produced a short movie and diagnostic content. In the movie, a shy woman who is poor at expressing emotion appears. Suddenly handed a black box, she opens it to find three rouges inside, and tries them on. Then, gradually, she meets a new self and various emotions, and her daily life changes for the better — that is the story. After the video ends, diagnostic content unfolds where users can learn the rouge shade perfect for expressing their own emotions. This diagnostic content currently runs a present campaign. By sharing the diagnosis result on SNS, a rouge chosen specially for you is given to the user, a mechanism that lets you re-experience the woman in the video. *This is a website that was previously made in Flash.