ESTNATION Roppongi Hills 15th Anniversary Special Site

Charm told from 15 perspectives, distilling ESTNATION’s intelligence and excitement.

We planned and produced the 15th-anniversary special site for the specialty store ESTNATION Roppongi Hills. ESTNATION Roppongi Hills, born at the same time as the opening of the Roppongi Hills complex, reached its 15th anniversary. A vast floor and sense of scale. An abundant range of products crossing brands and genres. A selection that holds both tension and elegance. Knowledgeable staff. And above all, the anticipation of encountering some favorite thing or experience. We aimed for a website where you can feel, even on screen, that excitement of visiting the store. A top-page animation abstractly expresses the store’s sense of scale. “15 THINGS” tells its charm from 15 perspectives, expressed with intelligent, alluring illustrations and text befitting ESTNATION. We also ran present campaigns accessible only to those who visited the store each season — SS, AW, and Christmas — and during the campaign periods, the animation was screened at the Roppongi Hills storefront and on Metro Hat, the large monitor at Roppongi Hills.