Tatsuya

Recreating warm, personable hospitality, centered on the presence of the iconic shop owner “Tat-chan.”

We planned and produced the e-commerce site for “Tatsuya,” a Kobe-beef specialty store. Tatsuya is a small butcher shop in Motomachi, Kobe. The fourth-generation owner, Tat-chan, and his meat-loving staff deliver Kobe beef across the country — through the shop, of course, and through the online store. For the e-commerce site, we centered it on the presence of “people” around the iconic owner Tat-chan, aiming for a warm, personable online store that feels like being attentively served in person. The characterful “Tat-chan mascot” supports your meat selection with nearly 300 kinds of assist comments. Please try the Kobe beef that melts in your mouth!