Ichikami Natural Care Select

Expressing the power and beauty of wagusa (Japanese botanicals) and the serenity of the product through photography and video.

We produced the website for Kracie Home Products’ new product “Ichikami Natural Care Select.” Ichikami Natural Care Select is a shampoo of 90% or more naturally derived ingredients (including water), born from the wish to “consider Japanese women’s hair and make it with care.” Especially distinctive is that it contains carefully selected wagusa (Japanese botanical) ingredients such as loofah, yuzu, camellia, and rice bran. On the website, we expressed the product’s worldview centered on photographs that capture the beauty of wagusa and the serenity of the product. With fine, dense lather and a refreshing scent, it offers a pleasant feel. It is available at nearby supermarkets, drugstores, and online shops, so please try it.